Back in 2011, the world of publishing felt like the Wild, Wild West. We were self-publishing, bypassing the traditional gatekeepers, and being highly judged for it. It was a time of grit, big dreams, and a lot of "author loneliness."
I didn't want a "fan club", I wanted a community. I wanted a safe corner of the internet where I could share photos of my kids growing up, ask vulnerable questions about a book cover, or vent when the "internet rain clouds" got too heavy.
That’s how Ruthie’s Roadies was born. It was a gathering place for the amazing people I was meeting online.
Rising Waters Raise All Boats
From the beginning, it was about more than my books. As I learned new things, I brought them back to them. Like blogging. I figured if I was learning about the power of blogging, we should all learn together.
It’s been incredible to watch that mission take flight. Some Roadies started blogging and realized it wasn't for them; others are still at it today. I’ve even had Roadies find their own voices and become published authors themselves. We celebrate the best days together, and we sit quietly with each other through the worst ones. I’d like to think we’ve mutually made each other’s lives just a little bit better over the past 15 years.
The Puppy at the Pound
People think that once you’ve written 50+ books, the nerves go away. They don't.
There is a specific kind of "imposter syndrome" that hits at book signings. You sit at your table, watching a hugely successful author next to you, and you feel a bit like a puppy at the pound—just waiting to be noticed. Even when the line is ticketed and out the door, that worry remains: Will they like this one? Do they remember me?
And then, out of the crowd, I see a familiar face. A Roadie.
There is no gift like a warm smile and a hug from someone who has known you for a decade. Whether the room is packed or it’s just the two of us, seeing a Roadie feels like a family reunion. They are the "safety net" that gives me the courage to be brave even during years when my books don’t sit high on the charts.
Birthdays on the London Eye
Some of my favorite memories aren't the fancy parties, but the moments where my "work" life and "real" life blended perfectly. When money was tight, we’d all pile into my hotel room just to chat. When things were better, we’d go on steamboat tours or walking adventures.
But the one that stays with me is my daughter’s fifth birthday. We were in London for a signing, and I felt that "mom guilt" of traveling on her big day. So, I invited the Roadies to join us on the London Eye. They showed up with little gifts for her, turning a business trip into a genuine birthday celebration.
That’s the soul of this story: it’s not about "marketing" or "metrics." It’s about the people who have walked this winding path with me. This is my first time living this life and I’m sure I’ve made a ton of mistakes, but gathering these women together and sharing this journey with them was something I did right.
Join the Family
If you're looking for a positive, safe place to discuss my books, how to help others discover them, and the lighter side of life, I’d love to have you. We’re a small group of about 1,000 people. Ruthie’s Roadies on FB